Original Ad
Persuasion Techniques
Association: Women desire beauty, so who wouldn't want to buy this product if it helps you to look like a Kardashian?
Celebrities/Beautiful People: The main focus of this advertisement is on the Kardashian sisters, flaunting their bodies in bathing suits.
Intensity: The lotion is described as perfection.
The Untold Story
The Kardashian family is known for selling items at an amazingly rapid rate, simply because it has the Kardashian name on it. Whether they really have anything to do with the product manufacturing or not, it will still sale for that one simple reason. This lotion line is retailed anywhere from $45-$130. From tanning lotion, to footwear and clothing, this family knows how to make money through beauty products. They also know a little secret, they could sale feathers for $15 a piece and people would still make the purchase. Sadly, it is all in the name. The prices for everything are over the top. The only people who could probably afford these things are the individuals who are rich enough to actually know the Kardashians. In summary, the Kardashian family knows the products that women will purchase, they also know that they can double the prices and still make a sale. With sky-high prices and unimpressive products, the Kardashian's who have been described as "air heads" often, are actually the smart ones. They are making millions by just showing their face on any product of their choosing.
COUNTER AD
Persuasion Techniques
Celebrities/Beautiful People: Kim Kardashian is on the cover of this advertisement, not looking near as stunning as the original advertisement. It shows that she hasn't been using sunless tanning lotion very much!
Intensity: The word perfection is still a main focus here. Instead of providing the perfect tan, the lotion is providing Melanoma.
I love this counter ad. I often wonder why tanning is still a fad... And I had no idea how much the Kardashian product costs. My favorite thing about your ad are the words you added to the little bottles. Very nice touch!
ReplyDeleteI love this counter ad as well! I agree with Jared - the best part is the label you added to the bottles! I love this!
ReplyDeleteThis is great. I know a lot of people who tan, even though they see the consequences that may arise. I think you did well about relaying the hidden message.
ReplyDeleteI agree that when a person abuses sunbathing then yes, it is dangerous. I also agree that some tanning lotions have chemicals in them that are dangerous. I know of people that have had allergic reactions and other severe reactions from just putting on the lotion. People should research what they put on and in their bodies, no matter what it is. An yes, they should protect themselves from the harmful rays of the sun, not enhance them.
ReplyDeleteAgree that the name sells their products and they don't come off as role models in doing it.
ReplyDelete